105 years ago today, New Plymouth’s East End Annual Picnic took place. The seaside games and festivities – including swimming, canoeing, a lolly scramble, greasy pole battles, sticky bun contests, and a tape chewing competition – were recorded by New Plymouth filmmakers Garnett H. Saunders and Brandon Haughton. The film was played to a full house at the local cinema one week later.
This advertisement was part of a wider “Different Faces” series of ads promoting Gregg’s coffee, which all present an idyllic picture of a New Zealand characterised by racial and generational diversity. A range of people enjoy the outdoors – having fun on the sand, in the water, in a park, and on a yacht. You can watch another ad in the “Different Faces” series here.
It is just one amongst tens of thousands of television advertisements held in the collections of Ngā Taonga Sound & Vision, dating back to the birth of commercial TV in New Zealand in 1961. We’re currently working on an online exhibition that will showcase more advertising gems from our country’s television and radio history – this will launch later in 2017, so keep an eye on our website.
Did you know chocolate fish were originally called “Pelorus Jacks”? Earlier this week Sarah Johnston (our Client Services Co-ordinator – Radio) chatted to RNZ’s Jesse Mulligan about recordings in Ngā Taonga Sound & Vision’s Sound Collection on famous New Zealand dolphins – like Pelorus Jack and Opo.