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Documentary about small towns’ efforts to maintain distinctive identities and attract visitors. Includes a look at Paeroa, Ohakune, Te Puke, Katikati, Kaikoura, Gore, Rakaia, Cromwell and Alexandra, focusing in many cases on the overlap between industy and image.
Interviews: Gillian Munro (Promotions Officer, Paeroa), Basil Morrison (Mayor, Paeora), Peter Shand (Editor, Paeroa Gazette), Chris Reid, John Howard, William Shirley, Dave Scott, Cyril Sue, Dean Johnston, Sandra Ashton (Kiwifruit Queen), Raewyn Weller (promoter), Leslie Board (Katikati advertiser), Beverley Ray, Ivy Culpan, June Carlton, Rita Hume, Roy Cunliffe (artist), Mabel Wharekawa, Philippa Rutherford, Sonia Bissmire, Annette Patterson, David Ogg, Errol Allison, Wendy Barron (promoter), Earl Robinson, Ian Tulloch (Mayor, Gore), Ted Rawlinson, David Thomas, George Hobson, Philip Price, Duncan Butcher, Otto Muller, Martin MacPherson (promoter), Joan Hastie, Angela Whittaker.