LOXENE HAIRCREAM. BARBER

A barber’s shop, transformed into the set of a musical.

Three waiting customers, dressed identically, are handed newspapers by the female assistant. With synchronised movements, they cross their legs and read them.

A barber sings the Loxene jingle as he finishes cutting a man’s hair:

“I’m so keen on Loxene
Loxene haircream
Keeps my hair and scalp so clean...

“You’ll feel sophisticated, handsome and debonair
Just keep Loxene for your hair.”

The man buys a jar of Loxene and is met by two women in party dresses. They twirl towards him, taking each arm.