HAWKE’S BAY WINE TRAIL. MCWILLIAM’S

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“Hawke’s Bay Vintners” logo expands over neck of bottle of sparkling wine as plastic cork pops. Voiceover: “Hawke’s Bay. Famous vineyards and fine wines. Hawke’s Bay is the home of McWilliam’s. This renowned winemaker invites you to their Taradale hospitality salon ...” Car drives in to winery courtyard passing sign, created with wine barrels and one letter on each to read, ‘McWilliams Taradale Winery’ (No apostrophe in this instance. Customers imbibing in salon (with wine barrels as tables.) Metal tanks and wooden vats in winery. Close-up of sign, “McWilliam’s Hospitality Cellars”, with onscreen text below, “McWilliam’s. Church Rd, Taradale.” The address is also read out and the voiceover concludes: “Tread The Hawke’s Bay Wine Trail.” The same sentence heads an onscreen map of same.

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Year 1981

Reference number C1500

Collection Film and Video Collection

Media type Moving Image

Place of Production NEW ZEALAND/AOTEAROA

Genre Advertisement

Duration 0:00:30

Viewing locations Digital file available to view at medialibrary, Wellington