A mother and her young daughter jog beside each other on a footpath. The daughter stops to tie her shoelace and the mother kisses her on the cheek. The mother’s thoughts are voiced on the audio: Well, she’s not a baby anymore. But she’s still got that lovely soft skin. Knight’s Castile. The first soap we used ...” A close-up of the packaged soap. The mother kneeling beside a bath and rubbing soap on her daughter. The mother daughter jogging. Both home with father. He kisses his wife. Her voiceover reveals that she too still uses the soap brand. A close-up of the packaged soap on a white towel.