FRESH UP JUICE. WALKER WINS THE GOLD

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Television footage of John Walker running in competition with voiceover - ”Walker going strongly out in front. He’s got in! Walker wins the gold!” - and captioned ‘Montreal Olympics’ [1976]. Walker running on a beach to his own voiceover: “Believe me - a run like that, or just plain hard training, takes it out of you. So you need to put something natural back into your body. That’s why I drink Fresh Up - either Fresh Up Apple Juice & Orange, Old Fashioned or Pure Apple. Fresh Up’s a natural” (to a lap-dissolve to these cans) “It’s 100% pure. No preservatives and no added sugar.” He runs up to his [station wagon] and reaches into the boot producing a can of Fresh Up. He address the camera with synch-sound: “When you’ve got a thirst - drink pure natural Fresh Up. It’s Got To Be Good For You.” Pulls ring-pull on can and sups. This image shrinks to a square accompanied by the onscreen words: ‘fresh up. “it’s got to be good for you” ’ (in lower case and with quotation marks around the catchphrase.) New voice over: “Fresh Up. From your food store or dairy.”

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Year 1978

Reference number C2461

Collection Film and Video Collection

Media type Moving Image

Place of Production NEW ZEALAND/AOTEAROA

Genre Advertisement

Duration 0:00:30

Credits Cast: John Walker

Related Link Te Ara Encyclopedia of New Zealand