VIM CLEANER. MRS CLAPSHAW
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Aerial shot of Auckland’s, then-new, eastern suburb with subtitle “Pakuranga”. Voiceover: “In Pakuranga 300 women tested an unmarked powder cleanser.” Three women in white coats emerge from a white van each carrying the mystery cleaner and a clipboard. Voiceover continues: “Here’s how Mrs Clapshaw found it.”
Mrs Clapshaw, Pakuranga (identified by subtitle) tells her interviewer: “I find that with this particular product I don’t have to rub as hard. It looks cleaner and shinier. And , as you can see from here -” She runs her hand over the rim of the bathroom sink and continues, “Well, I think the end result is marvellous and I’d use the product again.
Interviewer: “Would you buy?”
Mrs Clapshaw: “Yes, definitely - that’s if I knew what it was!”
Interviewer: “It’s Vim”. She proffers a container of Vim.
Mrs Clapshaw laughs in surprise; “Vim! Is it?!”
A container of Vim on the edge of a clean bath. Voiceover: “Vim. Bleach plus lemon detergent. A better clean without hard rubbing.” The last sentence appears onscreen beside the VIm.“ A better clean without hard rubbing.”
Viewer Mark spots what looks like a bottle of Yves St. Laurent's Rive Gauche eau de toilette spray beside the hand basin. “Very posh for New Zealand in 1974,” he writes.
Reference number C2847
Collection Film and Video Collection
Media type Moving Image
Place of Production NEW ZEALAND/AOTEAROA