Jaymar Slacks.John Brodie

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Golfer in long brown trousers to camera as he draws a club from his bag. ‘Hi, I’m John Brodie’, he begins as easy listening music also strikes up on the audio. ‘And I’m wearing what I think are the most comfortable slacks in the world. Sansabelt by Jaymar.’ He tees off. ‘Spend some time with me and I’ll prove it you.’ John is seen running with briefcase to small commercial plane outside hangar. He enters and seats himself as his voiceover continues: ‘I travel a lot and I lead a busy life. And I appreciate the comfort of Sansabelt. They let me move free and easy.’ John is again seen on a golf course and then at home being greeted by his wife. Close-up of waist of unoccupied trousers as an animated waistband threads itself into the lining. ‘Remember only Sanaabelt gives you that exclusive patented waistband’. A brief jingle: ‘We’re living and breathing in Jaymar Sansabelt.’ John approaches the camera outside his home in plaid trousers; ‘Take it from me and just try on a pair of Sansabert slacks by Jaymar. You’ll see the difference in quality and feel the difference in comfort. Right Erin?’ ‘Right, daddy,’ affirms his seated daughter.. New male voice over Jaymar logo onscreen: ‘Look for Jaymar Sansabelt at these and 5,000 other fine stores. Jaymar-Ruby, Michigan City, Indiana.”

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Year 1975

Reference number C5999

Collection Film and Video Collection

Media type Moving Image

Place of Production UNITED STATES OF AMERICA

Genre Advertisement

Duration 0:01:00