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A man drives on on a rural road at night The clunk of bottles can be heard on the audio as the car weaves. He looks down too long while lighting a cigarette with the car’s cigarette lighter. He drives off the road and rolls the car down a bank. He is trapped, it starts to rain and the car fills with water. Empty beer bottles are seen floating in the interior of the car. He gasps in desperation and screams for help. The floating beer bottles. The car on a fine next morning, with birdsong on the audio, still upside down. Onscreen text, “If you drink then drive, you’re a bloody idiot”, followed by the logo of the Land Transport Safety Authority.

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Year 1996

Reference number C7365

Collection Film and Video Collection

Media type Moving Image

Place of Production NEW ZEALAND/AOTEAROA

Genre Advertisement

Duration 0:01:00

Production company Flying Fish