TIP TOP. TIP TOP BAKERIES. FREQUENCY TVC

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This television commercial is part of Tip Top Bakeries advertising campaign promoting the “Mighty White” brand of bread.

TITLE: FREQUENCY TVC 15”

CU White bread sandwiches being placed inside 2 separate small ”road case” style lock boxes with superimposed graphics indicating “Ordinary Bread” and “Mighty White”.
CU GV Hands struggle to close small lockbox holding “Mighty White” which rattles and bounces then explodes with superimposed star graphics revealing the Mighty White sandwich.
MS Wrapped loaf of Mighty White bread leaps into arms of young red haired boy - Tip Top Mighty White logo appears to left of boy with SIGN “Protein + Calcium Enriched” below.

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Year 1990

Reference number F273111

Collection Film and Video Collection

Media type Moving Image

Place of Production NEW ZEALAND/AOTEAROA

Genre Advertisement

Production company Young & Rubicam