FAST FORWARD

Rights Information
Year
1991
Reference
F44170
Media type
Moving image
Item unavailable online
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Rights Information
Year
1991
Reference
F44170
Media type
Moving image
Item unavailable online
Place of production
New Zealand/Aotearoa
Categories
In-House
Duration
0:04:07
Production company
Marmalade Video

A succession of “everyday life” stills - mainly on a sporting theme, but interspersed with “Guild Chemist” - cut to the drum beat on the soundtrack. Moving footage begins with close-up of rippling New Zealand flag .(Synthesised ‘God Defend New Zealand’ on the soundtrack.) The “Guild Chemist” logo. Fireworks. Voiceover: “There’s no denying that 1990 was a tough year. Yet, despite a depressed economy and a volatile retail sector, pharmacies showed resilience. However the Government announcement in December concerning doctors’ fees and prescription charges means that, more than ever before, we must build our OTC business ...” [Over The Counter]. Footage of revellers. mountain climbers, beaches, car racing ... and chemist shops. “Identify the profitable fast-movers,” is the advice. “Take a fresh look at your stock now.”