DAVID MURPHY INTERVIEWS 17/7/ 79 & 23/7/79. THE FEMALE CONSUMER

First item is a slot on News At Ten with Phillip Sherry.The managing director of Lintas, David Murphy, is interviewed by Ron Taylor about the change in women’s attitudes in the last five years. He bases his opinions on his company’s market research which states women’s attitudes have become more centered on themselves, with their husbands now seen as equals.
2nd item from ‘Good Day’ .
Murphy responds to questions over the results of his surveys from a panel made up of 4 women and 2 men.