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This recording is an excerpt from an 8 minute-long wartime radio broadcast, which today would probably be called a "public service announcement" rather than commercial advertising. This was broadcast on the non-commercial YA stations as well as the commercial ZB network.
Nationwide "rubber drives" were held in 1942, as wartime shortages meant there was not enough rubber able to be produced to meet demand. New Zealanders were urged to hand over any unwanted rubber items – from shoes and gumboots, to tyres, hot water bottles and hoses. Children were enlisted to help in the war effort, with groups such as the Boy Scouts going door to door to collect rubber donations.
The patriotic tone of this recording urges listeners to play their part: "Give every ounce of rubber to democracy! Every ounce of rubber is a sacred trust!"
Image: Rubber for Salvage, 1940s (courtesy of Imperial War Museum).
Catalogue Reference 36438
Broadcaster: 2YA Wellington, Commercial Broadcasting Service network
Script: Dorothy Haig