Mainland – Sterling Colby Cheese

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A Southern man, seated outside the Mahniapua hotel, describes Mainland's new Stirling Colby cheese. It's "new, but it's older," and placed in a flash wrapper so it's not confused with Colby – which is "old, but newer.

Alan McConnan of Mainland recalls working on the campaign with Saatchi & Saatchi: "they wrote some amazing scripts that moved away from product and feature-type crap. They convinced us to spend real money on production, which for a small manufacturing and distribution company from down south, was real scary. They took some risks and we won some and lost some. But they were true to the brand and the Old Man campaign was the original vehicle that got us there." – Howard Russell, "Advertising Campaigns: The Fab Five," AdMedia, August 2003.