Anchor / Fernleaf Dairy – Fishing
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This is an early advertisement from the beloved Anchor (Fernleaf) Family series of advertisements. This series – featuring young Sam, her separated parents, their various new spouses, and extended family – were the first New Zealand advertisements to portray a non-nuclear family. Adopting a soap opera style serial narrative, they brought the difficulties of co-parenting to the fore across a series of dramatic and humorous situations. Over the duration of the series, which ran for many years into the 1990s, Sam grew from a child to a teenager. Watch an advertisement featuring the older Sam.
In this episode, young Sam is shown fishing off a wharf with her Granddad. She tells him Mum says he needs to cut down on salt and stop smoking.
Catalogue Reference C3221
Production Company: Flying Fish
Director: Lee Tamahori
Cast: Hannah Gould
Music: "My Girl," by Smokey Robinson and Ronald White