Telecom – Talking Points
Loading the player...
Stock footage of wild animals is overlaid with the classic 1970s hit by Andrew Gold "Thank You for Being a Friend," as titles display the items people have redeemed talking points for.
This is one of a series of Telecom animals advertisements made by Saatchi & Saatchi during the 1990s. The advertisements, which utilised existing stock footage, were cost-effective to make and very successful.
Murray Campbell, of NFO Research recalled: "The Animals campaign [now] looks incredibly straightforward – mix cute animals with catchy nostalgic music and you will be getting those fingers to make toll calls. At the time, however, it was a real stroke of genius to feature animals when every other call-stimulation campaign featured a variety of people trying to connect over the phone. The shift from people to animals enables the audience to apply their own feelings and experiences to the 'emotional canvas' created by the animals and the music. It provoked an incredibly powerful (and profitable) response." – Howard Russell, "Advertising Campaigns: The Fab Five," AdMedia, August 2003
Catalogue Reference C6526
Production Company: Saatchi & Saatchi