Shell Petrol – Go Well
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This radio commercial uses an upbeat, pop-style duet sung by a male and female voice to promote Shell petrol.
"Down the highway, then up the mountainside… Shell pulling, with power to spare"
"This is my way, Shell, and a road to ride, this Go Well feeling baby."
The "Go Well, Go Shell" tagline was used by the company across their radio and television advertisements for several decades. Watch a 1990s TV ad featuring the tagline here.
Image: Shell service station, photographed by Le Dawn Studios, 1970 (courtesy the State Library of Victoria).
Catalogue Reference 32962