Shell Oil – Making Of
This photograph depicts an unidentified woman at the Morrow Productions studio, Levin, holding up an animation cel used to make the Shell Oil ICA cinema advertisement.
This is one of thousands of drawings on acetate sheets that were used to animate the advertisement. Mike Walker of Morrow Productions recalled that 1,440 drawings were required for a typical minute of animated advertising ("Photography for you by Mike Walker," The News, 10 June 1992). The woman is likely applying colour to the cel.
In the advertisement, the three characters shown are a family happily driving through a colourful landscape, in a car fuelled by Shell.
Catalogue Reference S15054
Production Company: Morrow Productions
Image: Dominion Post
Source: Documentation Collection, Ngā Taonga Sound & Vision