Lifestyles Condoms – Winner 1994 Best Radio Commercial (Services)

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The arrival of HIV AIDS in the mid-1980s meant broadcasters had to become less coy about advertising products such as condoms. A few years earlier, a commercial such as this would probably not have been permitted on air.

However, in 1994 this advertisement for Lifestyles Condoms won a New Zealand Radio Award for the Best Radio Commercial by a station for the way in which it advertised a "tricky" product.