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In a cel animation a cartoon family drives through a futuristic landscape, filling up at Shell stations as they go. "Fill up at Shell with ICA and go, go, go," they sing.
This little gem was made for cinema advertising using the Technicolor process – and, according to the Levin Chronicle, the first Technicolor camera in the Southern Hemisphere (Chronicle, 16 April 1956). The film was sent from the Morrow Productions studio (owner of the camera), in Levin, to the Technicolor office in London for processing.
Catalogue Reference C2572
Production Company: Morrow Productions
Client: Shell Oil
Director: Michael Walker