GREGG’S COFFEE. DIFFERENT FACES [SUMMER SPOT]

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This is the second Gregg’s “Different Faces” black and white television advertisement from the 1970’s showing a multicultural and diverse New Zealand as part of the Gregg’s instant coffee ad campaign. It is believed that this is one of the first (non-animated) television commercial campaigns to include Māori, Asians and Polynesians.

People enjoy the sunshine on a beach including children, older people, and an Indian family (Oriental Bay, Wellington), people relaxing on a yacht and at the park, children on swings. The jingle celebrates “different faces, many races, living in the sun.” A shot of a Gregg’s Instant Coffee jar in conclusion, with onscreen text, “Gregg’s - good taste of our times”.

The music for the catchy jingle was written by APRA Silver Scroll winner Dave Jordan and the lyric by John Dawson, with both providing the arrangement. An early version, John tells us, “was sung by Simon Morris, but it was too ‘edgy’ for the client, so we re-did the vocals with Alan Galbraith.” He describes this version as a follow up 'summer spot’ to the original Different Faces commercial.

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Year 1970

Reference number C1216

Collection Film and Video Collection

Media type Moving Image

Place of Production NEW ZEALAND/AOTEAROA

Genre Advertisement

Duration 0:00:50

Production company Pacific Films

Credits Director: Tony Williams
Vocal: Alan Galbraith
Music: Dave Jordan
Lyric: John Dawson
Musician: Tony Backhouse (Bass)
Musician: Peter Dawson (Drums)
Jingle Arrangement: John Dawson
Jingle Arrangement: Dave Jordan
Advertising Agency: Charles Haines