DUREX CONDOMS. “THE SQUARE”

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The advertisement showed an army of sperm characters trapped in a large condom and the tagline said: "Durex. For one hundred million reasons".

The Complainant said it was quite explicit and not called for.

Code for Therapeutic Advertising, Principle 2, and the Code of Ethics, Rule 5.

The Chairman said it imparted an important social message, particularly to the younger generation.

Chairman's Ruling: Complaint Not Accepted