THE STORY OF A STORE

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Promotion for Hays Department Store in Christchurch. Film documents the range of goods and services offered, the management theories and training of staff. Interesting look at the displays and window dressing of the period, and behind the scene workings of the store.

Administration - women office workers and the chairman and board. The buyers for the company. Transportation of goods. The packers, office workers, accountant. The dressing and assembling of shop dummies. The night watchman checking on the dummies. The stores planning committee. Buyers meeting. Selling of coats, vacuum cleaners. The lounge and tearoom where customers are having afternoon tea.. The advertising and display group. The carpenter’s shop. The store magazine ‘The Leaguer' being printed and assembled. The specialist in material visits the newlywed woman to promote the stores products. Window dressing for 'furniture week'. Radio announcer 3ZB. Weekly staff meeting. Staff social activities - sports club, bowls, cards, table tennis, darts. Salesmanship classes for staff. Distribution of pay packets. Discount stamps for customers. The layby department. The Post Office. Community window displays - 'The Girls Life Brigade'. Playcentre for the children on roof of store - amusement park equipment. The regular customers open an account.

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Year 1949

Reference number F3344

Collection Film and Video Collection

Media type Moving Image

Place of Production NEW ZEALAND/AOTEAROA

Duration 0:18:38

Production company Pacific Film Unit

Credits Producer: Roger Mirams