National Party
This is arguably the most controversial election campaign advertisement in New Zealand’s political history. It suggests that Labour’s compulsory superannuation policies are verging on communism – animated Russian Cossacks dance across the screen before National Party leader Robert Muldoon addresses voters directly.
The animation was done by Hanna-Barbera (of The Flintstones fame) in the days before legislation limited the amount that could be spent on campaign advertising.
This advertisement was made by Colenso, who rose to become New Zealand’s highest-earning advertising agency in the 1980s. Colenso also made the famous KFC Hugo advertisement and the Crunchie Bar Goldrush advertisement.
Collection reference C1555
Year 1975
Credits Production Company: Pacific Films; Director: Michael Wall; Animation: Hanna-Barbera
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Shell Petrol – Go Well
This radio commercial uses an upbeat, pop-style duet sung by a male and female voice to promote Shell petrol.
"Down the highway, then up the mountainside… Shell pulling, with power to spare"
"This is my way, Shell, and a road to ride, this Go Well feeling baby."
The "Go Well, Go Shell" tagline was used by the company across their radio and television advertisements for several decades. Watch a 1990s TV ad featuring the tagline here.
Collection reference 32962
Year 1970s
Atlantic Oil
A couple drive along a country road in their vintage car and stop to fill up at an Atlantic station. "Sure is good to know Atlantic is there," sings the jingle.
Atlantic Oil is now sold under the Mobil brand.
Collection reference C4073
Year 1975
Credits Production Company: Vidcom
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Brakes & Steering – LPG Gas
This ad produced for Brakes & Steering automotive repairs, uses futuristic echoing sound effects to encourage listeners to convert to "LPG: the fuel of the future."
LPG – or liquified petroleum gas – was promoted as an alternative fuel for motor vehicles from the late 1970s and through the 1980s, as petrol prices began to climb.
The ad was recognised as one of the top 20 commercials of the year at the 1979 Radio Mobil Awards.
Collection reference 24798
Year 1979
Credits Broadcaster: Radio New Zealand
Mobil – Trust It
In this advertisement Mobil Oil is subjected to tests of fire and ice. First it is frozen in a freezer and then the ice broken off with a hammer, next a domestic oven is shown and the oil is heated to 450 degrees Fahrenheit.
The voiceover announces: "car engines can run cold as a deep freeze, hot as an full-on oven. Only an oil that keeps a strong film between moving parts at all temperatures gives full protection."
Collection reference C4087
Year 1976
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Suzuki
A Suzuki trail bike explores the Central Plateau.
"Get it together and let Suzuki blow your mind."
This advertisement is particularly significant as the song was written Lindsay Marks and performed by Split Enz.
Collection reference C12999
Year 1974
Credits Music: Tim Finn, Phil Judd; Lyrics: Lindsay Marks; Performed by Split Enz
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Honda – 125CC Motorcycle
This advertisement aims to inspire young men to buy a trail bike. If you don't have one, "it’s a great shame."
It promotes the Honda 125CC Motorcycle. People ride dirt bikes on a beach, the sun creates lens flares of varying colours.
"Honda, number 1 under the sun."
Collection reference C1663
Year 1973
Credits Production Company: Pacific Films
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G.W. Roberts Autowreckers – 1978 Best Radio Commercial
The New Zealand Radio Awards began in 1978 and for the first few years there was just one category to recognise the Best Radio Commercial of the year.
This was the initial winner in 1978, a commercial for G.W. Roberts Autowreckers of Frankton, produced by staff at station 1ZH in Hamilton.
This poetic commercial also went on to win a CLIO international advertising award.
Year 1978
Credits Advertiser: G.W. Roberts, Autowreckers, Frankton; Broadcaster: 1ZH, Hamilton; Copywriter: Adrienne Sampson; Presenter: David Richards; Technical Producer: Graeme Beaver
Stoke Chimney Cleaning Services – 1979 Best Radio Commercial
The New Zealand Radio Awards began in 1978 and for the first few years there was just one category to recognise the Best Radio commercial of the Year.
This was the winner in 1979, a commercial for Stoke Chimney Cleaning Services, produced by staff at station 2ZN in Nelson. The commercial draws upon the conventions of sports commentating to humorous effect.
Collection reference 24798
Year 1979
Credits Advertiser: Stoke Chimney Cleaning Services; Broadcaster: 2ZN, Nelson; Copywriter: Elizabeth Hurst; Voices: Kevin Burns, David McKinnon, John Phillips; Technical Producer: Karen Irvin
1979 Radio Awards – RNZ Best Radio Commercial Entries
These twenty radio commercials were the Radio New Zealand entries in the 1979 New Zealand Radio Awards, vying for the category of Best Commercial.
This compilation tape was sent to radio stations around the country for copy managers and staff to vote on what they considered were the top commercials.
Each track is identified:
1. Johnsonville Mall
2. Ross Car Toyota
3. Calvin Car World
4. Dalgety Kawasaki
5. Stone Fruit Growers (Finalist. Copywriter: Carolyn Arapeta, 3ZB, Christchurch)
6. Governor's Table
7. Buzz-A-Bus
8. Hamilton Harrier Club Run For Fun
9. Nathan's Travel
10. The Bathtub
11. Sawyer Honda
12. Tenderkist
13. Spicer's Home Appliances
14. Stoke Chimney Sweeping Services (Winner. Copywriter: Elizabeth Hurst, 2ZN, Nelson)
15. Hotline Photographic Service
16. Keith Turner Motorcycles
17) Beefeater Arms
18) Penfold's Wines (Finalist. Copywriter: Shaun Fay, 2ZM, Wellington)
19) UFO Seminar
20) Brakes & Steering
Collection reference 24798
Year 1979
Credits Broadcaster: Radio New Zealand
Macleans Toothpaste – Are Your Macleans Showing?
This advertisement makes use of a catchy, pop style jingle to promote Macleans toothpaste: "Show us your smile – white is in style. Are your Macleans showing?"
The "Are your Macleans showing?" tagline was used by the company across their radio and television advertisements into the 1990s.
Collection reference 32962
Year 1970s
Macleans – Are Your Macleans Showing?
A smiling woman, clad all in white, shows off her Macleans smile while walking along a pier to meet a man.
The "are your Macleans showing?" jingle and tagline was used by the company across their television and radio advertisements into the 1990s.
Collection reference C1710
Year 1972
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Trustee Savings Bank
In this bold, psychedelic advertisement aimed at young bank customers ("The Now Generation"), animated consumer objects and people fade into live action, while a voiceover urges "Save for it now, man!"
The shots include products a young person of 1975 could potentially buy by opening a savings account: a surfboard, a motor scooter, a transistor radio, fashionable clothes and shoes, an electric guitar, overseas travel, and ultimately, a home – symbolised by a couple silhouetted against the sunset.
Graphics proclaim: "Now Generation... Education Account."
Collection reference C10029
Year 1975
Credits Production Company: Morrow Productions
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Crimplene
Crimplene was a synthetic clothing fabric developed by ICI Fibres in the United Kingdom. It was named after Crimple Valley where the company was based.
It was a wrinkle-resistant cloth, which retained its shape and colour well, and was used by designers in the 1960s-70s as a symbol of modern, space-age fashion.
Clothes that were made from Crimplene could be produced in bright, colours and patterns and the fabric was responsible for the vibrant look of fashions of the era.
Collection reference 39895
Year 1971
Credits Agency recorded
Summit Shirts – The Dignity of Man
Summit brand shirts have been produced by Auckland firm Ambler & Company since returned World War I serviceman Fred Ambler founded the business in 1919. The company remains a family business today.
This campaign from the mid-1970s continued Summit's tradition of producing colourful fashions for New Zealand men.
Collection reference 181297
Year 1974
Credits Advertiser: Ambler & Co. Ltd.; Studio: Mascot Recording Studios
Hudson's Cookies – Supermarket
Hudson’s Cookie Bear goes shopping for some biscuits. He skips along outside the supermarket.
The Hudson's Cookie Bear mascot dates back to 1968, and is still used today by Griffin's (who acquired the Hudson's company during the late 1980s).
Collection reference C4387
Year 1973
Credits Production company: Peach Wemyss Astor
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Hudson's Cookies – Making Of
These stills provide us with a glimpse behind the scenes into the making of 1970s Hudson’s Cookies television advertisements.
Actors from the advertisements (including David Weatherley) are shown wearing the iconic Cookie Bear costume, along with staff from the production studio Peach Wemyss Astor (including Kelvin Peach, Ngaire Munro and Jonathan Poleman).
An interior shoot, showing an actor and a camera assistant standing in a supermarket amongst boxes of Hudson’s biscuits, is also depicted.
Collection reference S15694, S15695, S15830, S15704
Year 1973
Credits Production Company: Peach Wemyss Astor; Source: Documentation Collection, Ngā Taonga Sound & Vision; Courtesy of: Kelvin Peach
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KFC
One of the best-loved New Zealand television commercials of the 1970s features an animated family driving with two children in the back of the car, watched by animals and birds. Dad stops the car and Hugo goes into KFC (then still known by its original name "Kentucky Fried Chicken") to buy dinner. Family, car, and animals all pulse in time to the rhythmic jingle.
The catchy jingle goes:
"Hugo said, 'you go'
and I said, 'no you go'
and soon he was back with a pack
and then Dad hit the track.
A drive isn't funny with an empty tummy.
Thank goodness for Kentucky Fried."
The advertisement was made by Colenso, who rose to become New Zealand’s highest-earning advertising agency in the 1980s. Colenso also made the famous National Party Dancing Cossacks campaign advertisement and the Crunchie Bar Goldrush advertisement.
Collection reference C2544
Year 1975
Credits Production Company: Colenso; Producer: Zap Productions; Animators: John Burge, Warwick Gilbert, Laurie Sharpe, Mike Stapleton
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McDonalds – Porirua
Advertising for the grand opening of New Zealand's first McDonalds family restaurant, at Cobham Court in Porirua.
"At McDonalds we've got it all. Dine in or takeaway." The opening of this store in June 1976 heralded new competition for the traditional Kiwi takeaway bar.
Collection reference C24775
Year 1976
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General Foods – Great New Zealand Pie
Bruce Alpress sings about the "great New Zealand pie":
"It's a tough life for a fella when you're working for your pay.
Lifting, shifting, smoking and joking gets tougher every day.
But the 12 o'clock whistle brings a smile to me eye,
coz when I'm feeling hungry there's the great New Zealand pie."
The "Four 'n Twenty" pie mentioned is a variety of pie invented in Australia in 1947. The pie's name is a reference to the nursery rhyme Sing a Song of Sixpence, which includes the line "four 'n twenty blackbirds baked in a pie."
An innovative touch is Bruce playing the piano with a line of pies on the keyboard.
Collection reference C1150
Year 1977
Credits Cast: Bruce Alpress; Production Company: Colenso
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Gregg's Coffee – Different Faces, Version 1
Here a utopian picture of a New Zealand characterised by racial and generational diversity is presented, a departure from advertising trends of the time.
A man drinks a cup of coffee on his balcony, watching a vibrant street scene of many types of people passing by below. The theme song includes the lines: "Different faces, many races, living in the sun. Good times to remember, we all may life as one."
This is the first of several advertisements in Gregg's "Different Faces" series, which all utilise the same music (by APRA Silver Scroll winner Dave Jordan, with lyrics by John Dawson). The series was highly successful in increasing company profits, indicating a previously untapped association that appealed to New Zealanders.
Collection reference C1586
Year 1970
Credits Production Company: Pacific Films; Director: Tony Williams; Music: Dave Jordan; Advertising Agency: Charles Haines; Arrangement: John Dawson; Arrangement: Dave Jordan; Lyric: John Dawson; Musicians: Tony Backhouse (Bass)
Musicians: Peter Dawson (Drums); Vocal: Alan Galbraith
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Gregg's Coffee – Different Faces, Version 2
Another advertisement in the series of "Different Faces" Gregg's advertisements, which all present an idyllic picture of a New Zealand characterised by racial and generational diversity.
In this advertisement, a follow-up to the original, a range of people enjoy the sunshine at Oriental Bay, Wellington, on a yacht and at the park.
Collection reference C1216
Year 1970
Credits Production Company: Pacific Films; Director: Tony Williams; Music: Dave Jordan; Advertising Agency: Charles Haines; Arrangement: John Dawson; Arrangement: Dave Jordan; Lyric: John Dawson; Musicians: Tony Backhouse (Bass); Musicians: Peter Dawson (Drums); Vocal: Alan Galbraith
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Choysa Tea – Red Cross
Disaster "victims" are miraculously cured by "a good strong cup of Choysa tea." They get up from their stretchers, discard their crutches and join Red Cross workers for a cuppa.
Collection reference C1074
Year 1977
Credits Production Company: Aardvark Films
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Choysa Tea – Concrete
A workman, snazzily dressed in a plaid suit, is distracted by the smiles of passing women and plants both of his feet and his briefcase into a patch of freshly-poured concrete. A group of construction workers look at him grumpily, before "tea time" is announced and everyone gathers around him on the concrete for a friendly cup of Choysa tea.
Collection reference C1075
Year 1977
Credits Production Company: Aardvark Films
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Leed Lemonade
In the 1970s and early 1980s, Leed was one of the main lemonade brands available in New Zealand.
It was produced and distributed by Coca-Cola in New Zealand and Australia, before being discontinued in 1984 and replaced with the "Sprite" brand.
Collection reference 26880
Year 1970s
This soft drink advertisement was directed by Roger Donaldson, who had recently directed Sleeping Dogs (1977).
Collection reference C1024
Year 1978
Credits Production Company: Aardvark Films; Director: Roger Donaldson
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Colmans Self Saucing Pudding
A voiceover in the "gobbledegook" style of "Professor" Stanley Unwin made this a memorable commercial.
Four overgrown lads, dressed up in their public school caps and uniforms, become cry babies when their Mumble discovers Women's Lib and refuses to slave in the kitchen making any more spongey pud.
But then they find Colmans Self Saucing spongey pud – it's all in the can – and its "delicimo" taste leaves the boys happy.
The writer of this popular commercial was 1970s singer-songwriter John Hanlon. After topping the charts with hits like "Damn the Dam" and "Lovely Lady," he embarked on a career in Australia as an advertising writer.
Collection reference C2551
Year c1974
Credits Production Co.: Yellow Duck; Shot by: Robert Knapp Productions; Producer: Bob Issell; Writer: John Hanlon; Advertising Agency: Peter Jacka Advertising; Client: Reckitt & Colman; Voiceover: John Dawson
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Fanta
This advertisement shows people enjoying drinking Fanta – a vicar shares a drink with a lady friend and a man doing a headstand drinks Fanta through a wiggly straw.
"Fanta Fanta it's a bottle of fun. Orange Fanta like a taste of the sun. It's just a fountain of flavour, a smile when you're glum..."
Collection reference C1136
Year 1975
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Hansells Jungle Juice
Animated wild animals – some resembling characters in Disney’s The Jungle Book (1967) – sing the praises of Hansells Jungle Juice drink mix.
"Mmmm. You’ll be a tiger for the taste of Jungle Juice…"
Collection reference C1528
Year 1979
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Sanitarium – Betta Peanut Butter
John drifts off into a dream of rigorous outdoor adventures while someone is asking him to pass the peanut butter – he crashes through bush in a jeep and kayaks down a river with other men.
"Bread and Betta, that's what healthy boys are made of [...] Bread and Betta, that's what healthy girls are made of too."
Collection reference C4247
Year 1970
Credits Production Company: Birch Rising Films
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Cheezels
A crowd in an elevator bursts into party mode once the Cheezels are shared around.
The jingle sings "Pop goes the Cheezel" (to the tune of "Pop Goes the Weasel").
Ends with the slogan "Cheezels – there's a party in every pack."
Collection reference C1088
Year 1976
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Cadbury – Pinky
A 1970s disco complete with hip people, bell bottom trousers, afros, strobe lighting, and music performed by Marc Hunter and the band Dragon.
"Pinky: some people say you’re kind of kinky," goes the jingle. "I get to thinking about red satin wrappers, chocolate marshmallow."
A heavily made-up young man – who is reminiscent in his mannerisms of Dr Frank-N-Furter from the film Rocky Horror Picture Show, released the previous year – goes around the party offering dancers chocolate bars in a salacious manner.
Directed by Tony Williams, who also directed the Gregg's "Different Faces" advertisements.
Collection reference C1780
Year 1976
Credits Production Company: Tony Williams Productions; Director: Tony Williams; Director of Photography: David Gribble; Music: Murray Grindlay; Actor: Michael Wilson; Performer: Nicky Ritchie; Singer: Marc Hunter; Singer: Eliza Keil
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Beehive Matches
This advertisement, shot at Wellington’s Lyall Bay, shows a number of uses for Beehive matches.
It introduces the new economy pack.
"Strike a light New Zealand… A Beehive match just can't be matched, so cheap it's almost free."
Collection reference C1025
Year 1976
Credits Production Company: Pacific Films
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National Bank – Henry and Wife Have Twins
The National Bank series of Henry and his sweet little wife continues, with the next chapter in their domestic bliss – they have twins.
"Life and the National have been good to Henry. The National looks after its own in so many ways."
Collection reference C2527
Year 1970
Credits Production Company: Morrow Productions; Client: National Bank; Director: Michael Walker
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BNZ – Nationwide Account
In the years before Eftpos there was the Nationwide Card – allowing customers to cash their cheques at any branch of the BNZ, no questions asked! BNZ introduced Eftpos cards in 1985.
Collection reference C1023
Year 1974
Credits Production Company: Aardvark Films
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National Airways Corporation – North Island
"What a winter! But it’s over. And the North Island’s looking lovely."
Why not take a flight with N.A.C.? Shots of an N.A.C. plane gliding across Cook Straight are intercut with varied stills showcasing scenic North Island destinations.
Collection reference C1349
Year 1974
Credits Production Company: Pacific Films
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Air New Zealand – Lainie Kazan
American actress and singer Lainie Kazan sings "Air New Zealand's Pacific" while walking along a beach. The scene is intercut with images of the DC-10 fleet and Pacific destinations.
"Air New Zealand’s Pacific is: New Zealand, Tahiti, Hawaii, Los Angeles, Hong Kong, Singapore, Samoa, Rarotonga, Fiji, New Caledonia, Norfork Island, Australia. Air New Zealand. We are the Pacific."
This advertisement was developed by Air New Zealand in Australia and won the first Hoover Marketing Award for marketing excellence in 1982. The commercial never ran in New Zealand.
Collection reference C23419
Year 1970s
Credits Cast: Lainie Kazan
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Tourist & Publicity – New Zealand is Yours
In this series of four advertisements produced for the government’s Tourist and Publicity Department New Zealanders are urged to enjoy their own beach, mountain and urban environments.
In the first, aimed at young domestic travellers, 1970s Kiwi pop star Craig Scott sings: "We're in God's own country. We’ve got to take the time, to take a look around us, at what is yours and what is mine." He leads a group of young people across the countryside in wide-shots reminiscent of Coca-Cola’s famous 1971 "Teach the World to Sing" advertisement.
The second ad (featuring Christchurch), is aimed at sophisticated bon vivants, who are seen enjoying wining, dining (with chopsticks!) and dancing.
The third advertisement urges travel for older New Zealanders: "Maybe you’ve lived in this beautiful country all your life and never really seen it. Now is the time to change that."
The oil shock of 1973, when prices rose from US$3 a barrel to close to US$20 virtually overnight, must have worried the tourism industry and the fourth commercial suggests families use public transport and package tours to see New Zealand, thus "saving precious fuel."
Collection reference F1718
Year 1973
Credits Cast: Craig Scott
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New Zealand Railways
This advertisement shows freight being shifted around New Zealand, right across the country – from shore to shore and door to door. Shots of workers, trains and scenery are set to the tune of "Rolling, rolling, rolling... rail freight." The theme song is adapted from the 1960s television western series, Rawhide.
"Railways: the great New Zealand energy saver."
Collection reference C3494
Year 1978
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Philips – Colour Television
Colour television was officially introduced to New Zealand on 31 October 1973. This advertisement for Philips colour TVs is made of up shots of "natural colour situations" – horseracing and a butterfly on a flower. "When you move into colour viewing, make sure the colour you are seeing is real, natural colour."
Television sets are presented on the beach and underwater as fishes swim by: "colour so natural it's almost like being there."
Directed by Roger Donaldson, who had recently directed Sleeping Dogs.
Collection reference C1377
Year 1978
Credits Production Company: Aardvark Films; Director: Roger Donaldson
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Old Spice – The Mark of a Man
If you were a Dad in the 1960s or 1970s chances are you received an Old Spice "soap-on-a-rope" at least once as a Father's Day gift.
This radio advertisement, with its rugby theme, was probably especially produced for the New Zealand market. The Old Spice men's fragrance and toiletries line was launched in the USA in 1937 and sold to Proctor & Gamble in 1990.
In 2010 a viral advertising campaign reinvigorated the brand, enjoying over 53 million views.
Collection reference 37756
Year 1970s
4711 Cologne – Ice Down
People dance enthusiastically as a rock band plays a 4711 Ice Down jingle: "Fresh… cool… 4711 Ice Down." Fast cutting and flashing lights set the disco scene. It is hot – the band sweat, icecubes are poured down a young woman’s back in fetishized close-ups, and the band members spritz the cologne on their necks.
Voiceover: "4711 really cools you down… Keep it in your car, zing it on when you’re hot and bothered."
Collection reference C4070
Year 1973
Credits Production Company: Pacific Films
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4711 Cologne – Woman
A seemingly-naked woman splashes 4711 all over herself. Voiceover: "people are still dabbing it on, like a fragrance – wrong. 4711 is a refreshant. Splash it on, all over … ahhh."
Collection reference C1145
Year 1970s
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Breeze Soap
A woman in a red bikini frolics in the surf on a Fijian beach, enjoying the wild, cool breeze.
"Oh the Breeze in your shower is a tingling thing,
it puts a freshness in your life that'll make you want to sing.
Breeze in the morning, breeze last thing.
Wild cool lime makes you sparkle and zing."
See a behind the scenes photograph of this advertisement being made.
Collection reference C2790
Year 1974
Credits Production Company: Peach Wemyss Astor
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Breeze Soap – Making Of
This still shows a Fijian beach location shoot for the 1974 Breeze Soap television commercial. Kelvin Peach (centre), of the Peach Wemyss Astor production company, is shown with a group of swimsuit-clad actors.
Collection reference S15833
Year 1974
Credits Production Company: Peach Wemyss Astor; Source: Documentation Collection, Ngā Taonga Sound & Vision; Courtesy of: Kelvin Peach
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Johnson's Baby Shampoo
"At Johnson's we know how to gentle a baby – anybody's baby… Johnson's has a touch that is as soft as your fingertips."
Women are invited to "make your hair feel newborn with Johnson's baby shampoo."
Collection reference C1288
Year c1973
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Brylcreem – Interviews
Against a variety of backgrounds – including in a bus, on the street and in a car – various New Zealand men are asked, "Why did you come back to Brylcreem?" One answer is "Oh, because my girlfriend made me."
Collection reference C1072
Year 1973
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Gelven Deodorant
This advertisement uses split screen techniques to show an active couple, with her using Gelven Roll-on For Her and him using Gelven Stick For Him.
Collection reference C9946
Year 1970
Credits Production Company: Morrow Productions
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Oraltone – Unbad Breath
Footage of a man advocating "spray safe with Oraltone – for unbad breath" is intercut with shots of a lion opening its mouth wide.
Collection reference C23517
Year 1977
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Max Factor – Maxi-Moist
Max Factor introduces Maximoist, a lipstick and moisturiser in one. The actress’ lips sparkle and shine.
With 15 lipsticks in the range, Maximoist also "quenches a woman's thirst for colour."
"Because most women's lips want one thing more than anything else."
Directed by Roger Donaldson, who had recently directed Sleeping Dogs (1977).
Collection reference C1151
Year 1978
Credits Production Company: Aardvark Films; Director: Roger Donaldson
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Timex Watches
World champion bare-foot water skiier Garry Barton demonstrates how tough Timex watches are by wearing one on his foot while skiing.
Collection reference C1438
Year c1973
Credits Cast: Gary Barton
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Atlas Ovens
In this advertisement, featuring wonderful 1970s kitchen decor and fashions, two housewives peer through venetian blinds. "She's got it," says one. "She's got what?" "I'm not sure but Doris certainly has one."
Turns out Doris has a new look Atlas.
The women examine the new oven, commenting on its many good points. "Ooooh its wonderful," they exclaim.
Collection reference C1021
Year 1970s
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Crestknit – Knitwear
"Crestknit for men."
A tale from the landed gentry. A man wearing a collection of elegant cardigans goes about his daily activities. He eats breakfast before meeting his girlfriend. They watch galloping horses on the farm, before retiring to the house, where they cosy up by the fire for a romantic evening – the woman caresses the man's jersey lovingly.
There is no dialogue, simply a piano score.
Collection reference C25258
Year 1977
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Guardsman Sports Jackets
A tailor fits a client with a Guardsman jacket. Attention is drawn to the fashionable patch pockets and half belt, in a conversation post-dubbed and later overlaid over the scenario filmed.
A woman says, "You look younger George."
Collection reference C1204
Year 1973
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Bata Bullets – Hats, Shirt, Bata Bullets
Boys sitting on a bench before softball practice. They moan when they see the reserve player is a girl, but she hits a home run.
"Bata Bullets. They take a lot of beating."
Collection reference C1998
Year 1978
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Bata Bullets Shoes – Go Anywhere
Close ups of Bata Bullets sneakers worn through sand, across rocks, in water and on the grass.
"Bata Bullets: they go anywhere… the two of you on your own, off to the beach – there’s nowhere you can’t reach"
Collection reference C1022
Year 1974
Credits Production Company: Aardvark Films
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L'eggs Pantyhose
Dress rehearsals for the parents night follies were going well until a mother overhears her daughter: "that's my mummy, the one with the baggy pantyhose."
Now she wears L'eggs, with memory yarn that stretches to hold the leg.
"Our L'eggs fit your legs, they hug you, they hold you, they never let you go."
Collection reference C2855
Year 1978
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Hip Hi Pantyhose
A woman, bathed in soft light from a window, smoothes her Hip Hi pantyhose and examines herself in the mirror.
"Hip Hi, for sheerness you can see and stretch you can feel."
Collection reference C1234
Year 1976
Credits Production Company: Aardvark Films
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Chux Multi Cloths
Ray Woolf and a troop of women in white, high-waisted flares, demonstrate the many uses of Chux cloths. A boy has his face scrubbed, Ray uses one on his "anyplace," a poodle's accident is cleaned up.
"Chux multicloths: use them absolutely anywhere."
Collection reference C1087
Year 1976
Credits Cast: Ray Woolf
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Vim Cleaner
In Pakuranga 300 housewives tested an unmarked powder cleaner.
Mrs Clapshaw found that she didn't have to rub as hard and that the bathroom looked cleaner and shinier. She would definitely buy it again – if she knew what it was!
"Vim, a better clean without hard rubbing."
Collection reference C2847
Year 1974
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Morrison Golden Rotary Mower
A large group of dancers, including people pushing lawn movers, create choreographed shapes. Their dance routine is showcased in high angle aerial shots.
Collection reference C1778
Year 1975
Credits Production Company: Pacific Films
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