LOXENE HAIRCREAM. BARBER

Year: 1964
Reference: C1322
Media type: Moving image

This content is for private viewing only. The material may not always be available for supply.
Click for more information on rights and requesting.

Ask about this item

Ask to use material, get more information or tell us about an item

Rights Information

Year: 1964
Reference: C1322
Media type: Moving image

This content is for private viewing only. The material may not always be available for supply.
Click for more information on rights and requesting.

A barber’s shop, transformed into the set of a musical.

Three waiting customers, dressed identically, are handed newspapers by the female assistant. With synchronised movements, they cross their legs and read them.

A barber sings the Loxene jingle as he finishes cutting a man’s hair:

“I’m so keen on Loxene
Loxene haircream
Keeps my hair and scalp so clean...

“You’ll feel sophisticated, handsome and debonair
Just keep Loxene for your hair.”

The man buys a jar of Loxene and is met by two women in party dresses. They twirl towards him, taking each arm.