NZ BREWERIES. STEINLAGER. STAND BY ME (60”)

Year: 1987
Reference: C2465
Media type: Moving image

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Year: 1987
Reference: C2465
Media type: Moving image

This content is for private viewing only. The material may not always be available for supply.
Click for more information on rights and requesting.

Shows various All Blacks in the dressing room ‘nervously’ awaiting a rugby game.
A cover of Ben E. King’s “Stand By Me” is on the audio. (The use of Ben E. King’s 1960 original on a high profile Levi’s 501 jeans commercial earlier in the year could well have inspired the choice.)
Concluding voiceover: “Stand by the All Blacks. We Are. Steinlager Limited. Official sponsors of the 1987 All Black World Cup Challenge.”