NOVUS WINDSCREEN REPAIR [SHOW US YOUR CRACK]

Year: 2003
Reference: C24784
Media type: Moving image

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Year: 2003
Reference: C24784
Media type: Moving image

This content is for private viewing only. The material may not always be available for supply.
Click for more information on rights and requesting.

The jingle in the advertisement said "Show us your crack" as it showed windscreens being cracked.

The Complainant said "Show us your crack!" was snide innuendo referring to female genitalia, and was offensive.

Code of Ethics, Rule 5.

The Chairman said imagery made it clear that the wording referred to cracked windscreens, and it would not be likely to cause either serious or widespread offence.

- Advertising Standards Authority

(It was a radio ad before they added visuals).