With the Crystal’s “He’s A Rebel” on the soundtrack, a handsome and casually but smartly dressed man drives along Auckland city streets in his open-top car. His point of view takes in glances from female pedestrians and that of another, less assured, male motorist. At a building site he studies a blueprint with older, more formally attired, businessmen in hard hats (although he does not wear one himself). He moves aside to open his briefcase and pull out a phone handset (with its coiled cable leading back inside the briefcase). An attractive woman in a hard hat notices him as he talks on his phone. He drives again and is then seating himself at a restaurant table opposite a businessman who pauses to wipe a spillage from the front of his suit. The handsome man’s jacket is open to reveal his t-shirt remains a spotless white. Again he interrupts the conversation to reach inside his briefcase to extract his, landline-style, phone receiver. More driving, another winning business conversation with an older man, and another phone call from the briefcase. He drives to the waterfront where a waiting woman runs up to him. Concluding voiceover: “The mobile telephone service is a network service provided by Telecom for Auckland business rebels. With a cause.” The Telecom logo onscreen.