FOUR SQUARE. IT PAYS TO SHOP

Woman holding wicker basket walks along painted backdrop of buildings. She affects suprise when a bubble appears with the writing, “Where’s the place to do your shopping?” She turns to be confronted with another reading, “Where is everybody stopping?” The answer is sung: “Four Square grocers, naturally.” Male voiceover: “It pays to shop Four Square.” Real women cluster around drawn Four Square store. The writing “Privately Owned” is featured largely on the shop window. Other qualities are added as they are announced by the voiceover:“Friendly Personal Service”, “Lower Everyday Prices” ...