TV2. RELAUNCH. TIVAEVAE

Rights Information
Year
1997
Reference
F295951
Media type
Moving image
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Rights Information
Year
1997
Reference
F295951
Media type
Moving image
Item unavailable online

This content is for private viewing only. The material may not always be available for supply.
Click for more information on rights and requesting.

Place of production
New Zealand/Aotearoa
Categories
Advertisement
Production company
Film Construction, Saatchi & Saatchi

Television advertisement in TVNZ’s 1997 TV2 rebranding campaign with a green number 2 in purple and pink circles.

Amongst a Cook Islands community, a group of women sit around a tivaevae quilt they are crafting of the 2 two fingers* logo. Women’s voices sing the “you’ll only wanna be with Two” jingle.

*In 1997 this hand gesture was commonly used to say “peace”.