A film promoting G. A. Coles & Co. Ltd. Kapai Factory, Newton, Auckland, "the most up-to-date factory in the Dominion."
This promotion shows the complete shoe-making process: from four tons of leather being delivered to the factory; to the careful mechanical and hand cutting, stitching and assembly work; to a glamorous woman trying on a finished shoe in a store.
0 ft. Intertitles: “New Zealand Industries”.
10 ft. “The manufacture of Footwear has reached as high a standard of production in New Zealand, as in any part of the world”.
16 ft. “The 'Kapai' Boot Factory of Messrs. G.A. Coles & Co. Auckland, is equipped with the latest British machinery and is staffed with highly skilled operators. It is the most up-to-date factory in the Dominion and its product is eagerly sought after from Auckland to the Bluff”.
50 ft. “The importance of the Boot and Shoe industry affording as it does pleasant and profitable employment to a large body of New Zealanders, warrants the screening of the following interesting views of Coles' works and workers”.
72 ft. “New Zealanders! Support your local industries”.
85 ft. “Always wear Coles' Shoes Procurable from leading Footwear Retailers & General Storekeepers through the Dominion”.
105 ft. C.U. Sign on exterior of factory , “G.A. Coles & Co. Ltd. Established 1885 Boot and shoe manufacturers & importers. Makers of the following registered brands, Kapai, Patriata, Thamptonian, King Cole, G.A.C., Pilgrim”.
119 ft. Exterior view of factory. Truck loaded at door, tram passing in adjacent street. Pan right showing size of factory.
165 ft. “Managing Director closing leather contracts”.
169 ft. Two men at a table.
183 ft. “Delivering four tons of leather to factory”. Loaded truck, sign, “Sutherland Onehunga”, pulling up by factory.
186 ft. Two men unload rolled lengths of leather.
222 ft. “Upper leather room and general view of upper cutting room”.
230 ft. Pan right leather stacked on shelves.
244 ft. “Machining uppers, vamping and general view of machine room”.
253 ft. C.U. Woman sewing at machine.
284 ft. M.S. Pan right, women workers in machine room.
324 ft. “Sole Leather Department”.
327 ft. M.S. Men working with machinery.
337 ft. Man at machine cutting leather. C.U. roller machine pressing leather.
358 ft. Stamping out shapes (soles).
372 ft. “Sole Layer, Rounder, and Stitcher, Sole Leveller, Finishing Room”.
381 ft. Man at machine.
392 ft. M.S. Men at machines.
404 ft. “Heel building, Compressing, and Slugging”.
408 ft. C.U. Construction of heel (poor quality).
421 ft. C.U. Stitching of heel.
434 ft. “Lasting Department. Pulling over, lasting, soling, welting and sole sewing machines”.
445 ft. Pan left, men at machines.
453 ft. C.U. Detail of work at machine.
515 ft. Another man at his machine.
535 ft. C.U. Stretching sole at machine, lasting.
563 ft. Further stitching of sole.
586 ft. “Attaching Heels. Another view of finishing room. Cleaning up and boxing”.
595 ft. Two men at machine attaching heels.
621 ft. Pan right, view of finishing rooms.
628 ft. Machine finishing heels.
657 ft. “Grading Patterns”.
659 ft. Patterns of soles.
683 ft. C.U. Measuring length [string]. C.U. Stitching sole to shoe. M.S. Factory floor.
703 ft. “Warehouse Showing one week's output, 3000 pairs”.
708 ft. Pan right, stacking cartons.
743 ft. Truck, ‘Winstone Ltd Bricks Sand Cement' leaving factory with boxes.
749 ft. Cole's Footwear advertisement logo. Seated woman displaying shoes, Cole’s emblem.
753 ft. C.U. Woman trying on new shoes, stands, turns.
802 ft. “Always wear ‘Coles’ Shoes. Procurable from leading Footwear Retailers & General Storekeepers throughout the Dominion”.
806 ft. (Last frame) End.