2000s
Scribe, Fat Freddy's Drop and Goodshirt gave us some iconic music videos in the Noughties.
The Datsuns, “Supergyration”
From animator and music video supremo Greg Page comes the first single from rock ‘n’ roll revivalists The Datsuns. Filmed in an Onehunga panel beaters, the band perform surrounded by a range of cool cars. It's mostly a music performance but the more chilled-out bridge pans to see the band relax and have a cup of tea.
Read more about The Datsuns on the Audioculture website.
Collection reference F50984
Year 2001
Credits Director: Greg Page
Dimmer, “Seed”
A train speeds through a black and white world in this computer animated video where the landscape becomes increasingly Dali-esque. Dimmer's Shayne Carter said 'I've always seen songs as journeys. (Director and animator Gary Sullivan) obviously does too.'
Read more about Dimmer on the Audioculture website.
Collection reference F110208
Year 2001
Credits Director: Gary Sullivan
Goodshirt, “Sophie”
The fourth Goodshirt video from director Joe Lonie, this won Best Video at the 2003 NZ Music Awards. At one point, Lonie said the band 'even talked about me being an unofficial fifth member of the band'. A single shot of the band stealing an entire room worth of goods, this is an example of a clever video helping propel a popular song.
Read more about Goodshirt on the Audioculture website.
Collection reference F60448
Year 2002
Credits Director: Joe Lonie
The Hasselhoff Experiment, “Drag Racer”
Before Deja Voodoo and Back of the Y – there was this video for The Hasselhoff Experiment. Co-directed by Matt Heath and Chris Stapp, this video feels a lot like kids playing with toys, which isn't far off the mark: 'The video's entire (small) budget was spent on remote controlled cars, so Chris built the rest of the models himself from scratch'. Greenscreen and miniatures blend to create a fun and reckless B-movie feel.
Read more about The Hasselhoff Experiment on the Audioculture website.
Collection reference F80483
Year 2002
Credits Directed by Matt Heath and Chris Stapp
Scribe, “Stand Up”
An iconic video from director Chris Graham, it won the Best Music Video of 2004 and features a who's who of New Zealand music. Filmed in black and white, Scribe and P-Money explode into the basement of Auckland's Real Groovy with an impressive tracking shot. At a De La Soul gig a few days earlier, Scribe had called out for video extras and hundreds showed up.
Read more about Scribe on the Audioculture website.
Collection reference F61262
Year 2003
Credits Director: Chris Graham
Fat Freddy’s Drop, “Wandering Eye”
From their multi-platinum album Based on a True Story comes “Wandering Eye”. Stacks of Kiwi cameos and a chip shop-cum-nightclub make this a slick production. Directed by Mark 'Slave' Williams, the pacing of the video follows that of the song.
Read more about Fat Freddy's Drop on the Audioculture website.
Collection reference F110050
Year 2005
Credits Director: Mark Williams
Coco Solid, “Crime Fighters”
‘2,400 A4 frames rotoscoped with highlighters, Vivids and pens to get this psychedelic end result' – so says director Aleks Sakowski of this dynamic video for Coco Solid's “Crime Fighters”. The initial concept was filmed and then each frame was traced, coloured and scanned to create a bold visual for Coco Solid and Erik Ultimate tackling crime. This track won Best Hip Hop song at the 2007 bNet Awards.
Read more about Coco Solid on the Audioculture website.
Collection reference F100076
Year 2007
Credits Director: Aleksander Sakowski
Liam Finn, “Gather to the Chapel”
One of director Joe Lonie's famous one-takes, this was filmed at St Stephen’s Chapel in Parnell and was a 2008 finalist for Video of the Year. Lonie describes how Liam Finn ducked behind the camera and 'races to reach each 'marker' before the camera swings to view him there, looking relaxed, singing and playing away as if he had been there all day long.'
Read more about Liam Finn on the Audioculture website.
Collection reference F109426
Year 2007
Credits Director: Joe Lonie
Disasteradio, "Awesome Feelings”
Another contender for 'the most' New Zealand music video. Disasteradio (Luke Rowell) performs in front of a greenscreen while *everything* flies around. Stock photos, food, space, famous vistas – you name it. It was filmed at Skyranch by director Simon Ward – whose video work with Jess Johnson would see them as nominees for the Walters Prize in 2018.
Read more about Disasteradio on their website.
Collection reference F109938
Year 2008
Credits Director: Simon Ward