Lincoln Toys

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New Zealand's Lincoln Toys were formed in Auckland in 1946. They went on to produce a wide variety of toys, including licensed products from overseas, in the 1960s and 1970s under the name Lincoln International.

The well-known slogan "Boy oh boy, a Lincoln Toy!" appears in this radio commercial from 1960 for a "Silver Streak Whirlybird" toy helicopter.

Image: 1967 Lincoln International Toys catalogue reproduced with kind permission of

Catalogue Reference 25812

Year 1960


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