Toyota – Everyday People
Loading the player...
This colourful, fast cutting advertisement portrays the lives of various "everyday people" and their cars. Includes young families, teenagers, an elderly woman, a gay couple, urban and rural dwellers, and recent émigrés to New Zealand.
Everyday scenarios shown include: driving down the motorway, dropping the car keys, taking a taxi, a van-load of rugby players, cars stalling, towing a car on the beach.
The advertisement is characterised by its liberal use of saturated colours.
Catalogue Reference C7764
Music: "Everyday People" by Sly Stone