Toyota – Everyday People

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This colourful, fast cutting advertisement portrays the lives of various "everyday people" and their cars. Includes young families, teenagers, an elderly woman, a gay couple, urban and rural dwellers, and recent émigrés to New Zealand.

Everyday scenarios shown include: driving down the motorway, dropping the car keys, taking a taxi, a van-load of rugby players, cars stalling, towing a car on the beach.

The advertisement is characterised by its liberal use of saturated colours.

Catalogue Reference C7764

Year 1998


Music: "Everyday People" by Sly Stone

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