Lotto – Cog
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An animated, anthropomorphic cog is tired of the daily grind of being part of a machine and breaks free, to the tune of "Wish Me Luck As You Wave Me Goodbye."
The advertisement, a throwback to the early years of animation, starts in black and white and fades into colour as the cog escapes the factory and explores the beautiful natural environment outside.
The animation was done by Brent Chambers, founder of Flux Animation and a key figure in New Zealand’s animation community since the 1980s.
Catalogue Reference F200088
Production Company: Saatchi & Saatchi
Animation: Brent Chambers – Flux Animation Studio