Loading the player...
An early example of animation in advertising, made by Indian-born artist Merton Lacey. This advertisement, which would have screened in cinemas before the main feature, promotes Pure Virginia Sportsman cigarettes (available in packs of 50).
"Smoked by all sports," the slogan proclaims, as cartoon figures of a jockey, a golfer, a football player and a tennis player appear on the screen.
Smoking was a widely accepted social practice during the 1920s; however, tobacco advertising would be banned on radio and television in New Zealand in 1963, in line with current health research.
Catalogue Reference F26200
Animation: Merton Lacey