Gaytime Goldmine Ice Cream

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"We're all having a Gaytime, a hip hip hip hooray time..." This catchy jingle is sung by New Zealand's "Queen of the Mods," 1960s popstar Dinah Lee.

The jingle was recorded in 1964, the same year that she had her break-through hit "Don't You Know, Yockomo," which went to number one in Australia. She is best known in New Zealand for a follow-up hit, "Do the Blue Beat."

According to the very comprehensive New Zealand Ice-Cream Manufacturer's Association website, the Gaytime ice cream brand began in Christchurch and the "Goldmine" ice cream on a stick was launched in 1964. The brand was eventually purchased by Tip-Top ice cream and its parent General Foods. It is still sold under the "Gaytime Goldmine" name in Australia, but is now sold as the "Cookie Crumble" in New Zealand.

Catalogue Reference 22577

Year 1964


Advertiser: General Foods Ltd.
Studio: Mascot Recording Studios, Auckland
Singer: Dinah Lee

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