Max Factor – Ultra Lucent

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"So you feel you look your best by candlelight? Max Factor has made Ultra Lucent just for you."

This advertisement promotes a new makeup range that "covers softly, flatters your complexion – like candlelight."

Shots of a glamorous woman, skilfully key lit with diffused light so that her skin shines luminously against a dark background, are intercut with shots of candles burning.