XLO Cloth – Making Of

This still image reveals a candid moment during the filming of a 1965 XLO cloth advertisement.

Director / Producer Bob Herridge, of the Peach Wemyss Astor production studio, is shown helping an unidentified actress set up for a shot. They appear to be about to make a high angle shot – with the camera positioned looking directly down towards the bench top, where cloths and apples are arranged.

Catalogue Reference S15709

Year 1965


Production Company: Peach Wemyss Astor
Director, Producer: Bob Herridge
Agency: Goldberg Advertising Ltd, Auckland
Source: Documentation Collection, Ngā Taonga Sound & Vision
Courtesy of: Kelvin Peach

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