- Four Square – Making Of
Four Square – Making Of
This is an animation cel made by the Peach Wemyss Astor production company, featuring the iconic Four Square Mr 4 character – who has been used to promote the supermarket from the 1950s until today.
It is one of hundreds of acetate cels featuring the character in various poses that would have been used to animate Mr 4 in television advertisements such as this one.
Catalogue Reference S15767
Production Company: Peach Wemyss Astor
Source: Documentation Collection, Ngā Taonga Sound & Vision
Courtesy of: Kelvin Peach