Four Square – Making Of

This is an animation cel made by the Peach Wemyss Astor production company, featuring the iconic Four Square Mr 4 character – who has been used to promote the supermarket from the 1950s until today.

It is one of hundreds of acetate cels featuring the character in various poses that would have been used to animate Mr 4 in television advertisements such as this one.

Catalogue Reference S15767

Year 1960s


Production Company: Peach Wemyss Astor
Source: Documentation Collection, Ngā Taonga Sound & Vision
Courtesy of: Kelvin Peach

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