New Nescafé Coffee

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Nescafé instant coffee was developed by the Nestlé company of Switzerland in 1938. By the time these two 1960s radio commercials were made the brand name was synonymous with instant coffee in many countries, including New Zealand.

These commercials highlight "new Nescafé." Possibly this refers to the new, granulated style of coffee and new style of jar, introduced in the 1960s.

Image: Australian Women's Weekly, 14 May 1969 (courtesy of Trove).