Sunsilk – Egg Crème Shampoo

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Sunsilk is a widely recognised hair-care brand sold in many countries worldwide. Produced by the Unilever company, the brand was introduced to New Zealand market in the late 1950s and in 1962 began marketing a diversified range of shampoos to meet different hair types: lemon shampoo for greasy hair, tonic shampoo for dull hair, and egg crème – advertised here – for dry hair.

Rinse-off conditioner, which is now part of the haircare regime of millions of consumers, was not introduced until the 1970s.

Image: Australian Women's Weekly, 8 December 1971 (courtesy of Trove).