Canterbury Sportswear

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"Watch this… it's the new Bob Charles t-shirt in action… the first one with a gusset."

This advertisement is characterised by repeated zoom shots. From a close-up of a man's chest, the camera zooms out to show his tennis serve, then zooms in again to show the gusset moving as he plays sports.

Slow motion shots show the man casting a fishing line and swinging a golf club.