Betty Crocker Fruit Roll

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The Betty Crocker brand was indelibly associated with the domestic ideal. Betty made domestic hostessing easy with ready-made food. In this advertisement, a can steaming in a pot is opened and the fruit roll is poured out onto a plate. A cup of tea in a dainty cup is positioned beside the dessert to add a personal touch, perhaps with homemakers uncertain about serving ready-made dessert in mind.

The dessert is available in two flavours, fruit roll or date roll, and can be served hot or cold – straight from the can.

"Betty Crocker has done it again. Made it just this easy to serve a hot and tasty dessert."