Craven A Cigarettes

Loading the player...

During the early 1960s cigarette smoking was still a social norm in New Zealand and common in advertising. However, in 1963 cigarette advertising would be banned on radio and television, as a result of growing scientific evidence of the harmfulness of smoking – this is one of the last advertisements produced before the ban came into effect.

Here a packet of Craven A cigarettes is showcased against a background of fireworks and fountains: "Light it, you'll like it! Craven A – a right clean cigarette."

Catalogue Reference C1885

Year 1963


Production company: Pacific Films

Favourite Item

Request Information

We use cookies to help us understand how you use our site, and make your experience better. To find out more read our privacy policy.

Whakamahia ai mātou ngā pihikete ki te rapu māramatanga ki te āhua o tō whakamahi i tēnei paetukutuku, ki te whakapai hoki i tō whai wāhi mai. Ki te rapu kōrero anō pānuitia te kaupapahere tūmataiti.