Chesdale Cheese – Lunches, Teas and Snacks that Please

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Dating from 1963, this short jingle was a predecessor to the very well-known "Ches n' Dale" jingle, which also began in the early 1960s and has become an icon of Kiwi advertising.

Image: C M Walls Ltd. N Z Cheese Ltd: Chesdale Cheese; for salads, for sandwiches, for cooking. Manufactured by N.Z. Cheese Ltd. [1930s?]. Ref: Eph-A-FOOD-1930s-03. Alexander Turnbull Library http://natlib.govt.nz/records/23044528