Self-Help Groceries – Cheaper, Cheaper, Cheaper...

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"Self Help are cheaper, cheaper, cheaper...." The echo sound effect used in this 1960 radio commercial for Self-Help grocery stores was a big hit and soon became identified with the brand. Versions of the effect continued to be used in Self-Help radio commercials throughout the decade.

Image: Unidentified man, with celebrities Sir Edmund Hillary and Selwyn Toogood, give away products of Rinso at the opening week of the Self Help store, Lambton Quay, Wellington. Evening post (Newspaper. 1865-2002): Photographic negatives and prints of the Evening Post newspaper. Ref: EP/1956/2503-F. Alexander Turnbull Library

Catalogue Reference 24787

Year 1960


Advertiser: National Distributors Ltd.
Studio: Sonic Studios, Wellington

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