Dawn Beauty Soap

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"It's pink, it's precious... Dawn brings out the beauty in you... cream-laden, dreamy with perfume that whispers of Paris..."

The promise of romance is captured in this radio commercial for Dawn Beauty Soap, enhanced by the use of by soaring strings and a romantic soundtrack, all designed to encourage female listeners to buy an affordable little luxury.

Image: Bathroom, Vautier House [Wellington?]. Winder, Duncan, 1919-1970: Architectural photographs. Ref: DW-2265-F. Alexander Turnbull Library http://natlib.govt.nz/records/22763692