Self-Help Groceries – Going Decimal

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This radio advertisement, for Self-Help grocery stores from 1967, is unusual in that it gives prices for food items in both the new decimal currency, as well as the old shillings and pence.

New Zealand changed to the decimal currency on 10 July 1967. The 10-shilling note pictured became the new $1.00 note.

Radio and television commercials explaining the new decimal system ran for several years in the lead-up to the changeover.

Note this advertisement still uses the "Self-Help are cheaper, cheaper, cheaper..." echo sound effect introduced in 1960.

Image: courtesy of

Catalogue Reference 39895

Year 1967


Advertiser: National Distributors Ltd

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