Decimal Currency – It's Getting Very Near

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The switch to decimal currency in New Zealand in 1967 was first proposed in 1963 and in the intervening years a number of measures were brought in to get Kiwis used to the idea of dollars and cents.

"Mr. Dollar" was the face of the new decimal currency and he featured heavily in all advertising around the change. You can watch a television advertisement featuring Mr. Dollar here. The catchy "10th of July, next year!" jingle also bridged the radio and television advertising.

Image: Mr Dollar as featured in a Decimal Currency television advertisement.

Catalogue Reference 38400

Year 1966


Agency recorded

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